- +234 808 984 8693
- info@thepw3academy.net
- Lagos, Nigeria
PROJECT MANAGEMENT AND MARKETING
Upon completion, you’ll be equipped with the knowledge, tools, and techniques to manage projects with confidence and achieve your goals. Join us and become a proficient project manager!
PROJECT MANAGEMENT AND MARKETING
Upon completion, you’ll be equipped with the knowledge, tools, and techniques to manage projects with confidence and achieve your goals. Join us and become a proficient project manager!
Course Outline
MODULE 1
Introduction to Project Management
In this course, students will learn the fundamentals of project management, including:
– Definitions and concepts
– Benefits and importance
– Project life cycle and phases
– Setting project goals, objectives, and deliverables
– Understanding project stakeholders and their roles
MODULE 2
Project Planning and Strategy
This course covers:
– Defining project scope, timelines, and budgets
– Creating project schedules and resource allocation plans
– Developing a project strategy and plan
– Identifying and assessing project risks
– Creating a project charter and stakeholder analysis
MODULE 3
Project Execution, Monitoring & Control
Students will learn:
– Managing project tasks, resources, and risks
– Tracking progress, performance, and identifying areas for improvement
– Controlling changes and issues
– Coordinating and leading project teams
– Monitoring and reporting project status
MODULE 4
Introduction to Project Marketing, Outline and Planning
This course introduces:
– Marketing principles and concepts
– Understanding target audiences and market research
– Developing marketing strategies and plans
– Creating a marketing mix (4Ps)
– Setting marketing goals and objectives
MODULE 5
Team Management and Collaboration
Students will discover:
– Leadership skills for managing project teams
– Effective communication and stakeholder management
– Collaborating with cross-functional teams, stakeholders, and vendors
– Building and managing high-performing teams
– Conflict resolution and negotiation techniques
MODULE 6
Marketing Channels and Tactics
This course explores:
– Digital marketing channels (paid social, SEO, email)
– Email marketing and automation
– Measuring and optimizing marketing campaigns
– Understanding customer journey and touchpoints
– Leveraging data and analytics for marketing decisions
MODULE 7
Project Closure and Evaluation
Students will learn:
– Formalizing project completion and documentation
– Documenting lessons learned and best practices
– Evaluating project success and ROI
– Applying marketing metrics to future projects
– Obtaining final acceptance and closure
MODULE 8
Content Creation For Marketing
This course covers:
– Creating engaging content (writing, visuals, multimedia)
– Understanding content marketing channels and distribution strategies
– Developing a content marketing plan
– Measuring and optimizing content performance
– Repurposing and updating content
Course Outline
MODULE 1
Introduction to Project Management
In this course, students will learn the fundamentals of project management, including:
– Definitions and concepts
– Benefits and importance
– Project life cycle and phases
– Setting project goals, objectives, and deliverables
– Understanding project stakeholders and their roles
MODULE 2
Project Planning and Strategy
This course covers:
– Defining project scope, timelines, and budgets
– Creating project schedules and resource allocation plans
– Developing a project strategy and plan
– Identifying and assessing project risks
– Creating a project charter and stakeholder analysis
MODULE 3
Project Execution, Monitoring & Control
Students will learn:
– Managing project tasks, resources, and risks
– Tracking progress, performance, and identifying areas for improvement
– Controlling changes and issues
– Coordinating and leading project teams
– Monitoring and reporting project status
MODULE 4
Introduction to Project Marketing, Outline and Planning
This course introduces:
– Marketing principles and concepts
– Understanding target audiences and market research
– Developing marketing strategies and plans
– Creating a marketing mix (4Ps)
– Setting marketing goals and objectives
MODULE 5
Team Management and Collaboration
Students will discover:
– Leadership skills for managing project teams
– Effective communication and stakeholder management
– Collaborating with cross-functional teams, stakeholders, and vendors
– Building and managing high-performing teams
– Conflict resolution and negotiation techniques
MODULE 6
Marketing Channels and Tactics
This course explores:
– Digital marketing channels (paid social, SEO, email)
– Email marketing and automation
– Measuring and optimizing marketing campaigns
– Understanding customer journey and touchpoints
– Leveraging data and analytics for marketing decisions
MODULE 7
Project Closure and Evaluation
Students will learn:
– Formalizing project completion and documentation
– Documenting lessons learned and best practices
– Evaluating project success and ROI
– Applying marketing metrics to future projects
– Obtaining final acceptance and closure
MODULE 8
Content Creation For Marketing
This course covers:
– Creating engaging content (writing, visuals, multimedia)
– Understanding content marketing channels and distribution strategies
– Developing a content marketing plan
– Measuring and optimizing content performance
– Repurposing and updating content
Want to get started in web3 as a Project & Marketing Manager?
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